Thousands of aluminum toothpaste tubes are thrown away and end up wallowing in landfill, which can easily be avoided by using Lush’s newest invention – Toothy Tabs. a brand new, patented idea from LUSH, these solid tabs eradicate the need for both excess packaging and preservatives and come in a handy box made from recycled materials which is recyclable. each pack contains 40 tabs, enough for one month … depending on how often you brush your teeth of course! You simply pop one in your mouth, crush it a little and continue to brush as normal with your toothbrush.Toothy Tabs have a mild base of sodium bicarbonate and cream of tartar, these are actually the ingredients of baking powder, something we eat everyday. a gentle surfactant creates the foaming effect. This helps dissolve the bacterial build up on your teeth, which you can get rid of completely by brushing. Sodium bicarbonate helps to thoroughly clean and whiten your teeth and the cream of tartar helps to make the solid form. Dicalcium phosphate is included to help polish the teeth, glycerine acts as a humectant while saccharin sweetens. Helen Ambrosen, Lush Co-Founder & Inventor of the Toothy Tabs, comments: “We use beautiful ingredients such as essential oils and fine spices, which is unique in the world of toothpastes. Toothy Tabs help the toothbrush go round the teeth, they create a foaming effect which people love, they give the mouth a squeaky clean feeling, a freshness that lasts and lasts and they make your teeth nice and white”.there are five new flavours to choose from, created by head perfumer Simon Constantine and inspired by molecular mixologist Paul Tvaroh (from Lounge Bohemia, Shoreditch) … he who created the drinkable perfumes at the Gorilla Perfume galleries! The results are a collection of unusual and unique flavour combinations to entice you away from your tube and onto a tab. Simon Constantine comments: “I was really keen to take perfumery up a gear and be able to actually perfume someone’s breath … wouldn’t that be something!” each uses the most beautiful natural ingredients and essential oils to freshen and perfume the breath, some also have antiseptic and pain relieving qualities used for years in dentistry. only fresh, natural ingredients are used to clean the teeth beautifully, but each Toothy Tab offers something different – from a mouth freshener to a palate cleanser. TOOTHY TAB FLAVOURS …Dirty (
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